Your business website is your number one digital marketing tool. It’s where potential customers will start their search for your services, so it’s crucial that you need a great site that gets ranked on the search results.
Specificity of B2B market
The main goal for the B2B search marketing campaign is reaching more prospects, collecting more MQLs, and driving more revenue.
Small TAM
Total addressable market, the size of the market including all competitive products or services is our highest priority in building a B2B search engine optimization strategy that both works to improve the quality of traffic existing today as well as building top of funnel acquisition for future-proof growth.
Long Sales Cycles
B2B market has longer sales cycles along with a focus on driving leads with advanced solutions and buyers. We make sure to deploy a content-driven strategy to answer your potential client’s questions at every step of their buying journey. This will reinforce your image amongst your competitors, which will also make Google consider you a trustworthy source for general (difficult) queries, and that’s how you play in the long run!
The Strategy of B2B SEO
Visibility through authoritative rankings
Search engines will merely return the most pertinent response based on the query, and the evaluation is predominantly driven by SEO criteria, thus higher the value, greater the visibility, and as in the world of business “discoverability is key”.
Content-driven methodology
Content is the reason why people visit a website, and it is through content that you connect with your audience. So a content-driven methodology is cost-effective and most importantly has sustainable results.
- Persona-driven content throughout your buyer’s journey.
- Targeting funnel keywords
Results of B2B SEO Strategy
The benefits and results are huge and usually seen in the long-term, so the sooner you get started, the better your results will be! Here are some of the main ones:
- Increasing the number of qualified search impressions and visibility
- Clicks from real people, not bots, that are of high quality
- Link-worthy content that enhances your authority and reputation
- A consistent, long-term supply of high-quality leads for your sales team
- Improved profit on your website investment
- Improved brand awareness
- More acknowledgment as a leader in the industry
How we achieve it?
Developing an efficient, well-planned SEO strategy is essential, regardless of your organization’s size. We will outline the main fundamentals of building an effective B2B SEO strategy, and it’s by focusing on the following:
- Keyword gap analysis of competitors
- Persona-driven content creation
- Outreach campaign for link building
- Downloadable content offer creation
- Your buyer’s journey is mapped out in terms of content.
- Alignment of sales and marketing messaging
- On-page SEO for websites
- Optimization of the technical aspects
- Conversion Optimization
- Google maps optimization
- Structured data & schema markup
- Desktop and mobile page speed
- And more